The world of web has truly been turned on its side; revolutionized not only by functionality, options and social media, but now mobile. The average traffic received by clients from mobiles users varies from 18-32%, usually to direct links, mainly blog posts. With this in mind, more and more people are using sites as a reference example to show past work, but even more so now as the initial interface for new clients, with the increased numbers of people using tablets for browsing over regular computers.
This begs the question: is your site optimized for mobile devices or not? To take it further, if so, which type of optimization do you have? Many do not know the differences or the benefits of what a mobile version can offer your visitors.
Whether your site is flash or fully html, your mobile version will fall into one of these four categories:
1 – Browser Friendly
This is the most common. Any browser friendly mobile site has been coded with mobiles in mind, making sure that all content, navigation is available and workable via any mobile device.
This is the most common option also for flash sites that use html interfaces other than the mobile app itself to work on non-flash devices. Whilst it is a good option and represents your sites full design, it lacks the fluidity and interaction that a fully responsive, or mobile version of your site would allow for visitors to easily navigate throughout your site with simple clicks and procedures. eg. without having to zoom in to navigate.
2 – Mobile App
This was the most common option when customization of sites, especially flash based sites was introduced. Usually these sites had a strict un styled interface, though worked as a regular mobile application to easily navigate between information, gallery or blog posts within a site. The problem with these sites was that the personality that you may have invested heavily in for a custom styled site will be lost simply because of the restrictions implemented by the mobile app template.
And of course you have to develop an application for almost every mobile platform to let allow your visitors to access your information from every platform. iOS, Android & Windows Phone are the most popular systems for mobile devices. Though there are also several others such as the Blackberry OS, Palm OS, even Symbian and so many others. To develop these kind of mobile applications also isn’t cost efficient.
The benefits are that you can present your information in any type you want. Push notifications for iOS are one of the most popular examples – you can send a message to your clients any time anywhere. Promotions are also a good way to improve potential client conversion and improve traffic. However, this is a common option for large sites, there are also many templated options that can be purchased and customized to fulfill the same option for your business.
3 – Mobile Version
Mobile versions are a beautiful option to allow very custom styled sites to have a fully automated mobile interface with a custom design. What makes these different than a mobile app site, is that they still hold the design style of the site design though act as a responsive version though with customizations to the design which would in fact make it impossible to make the design scalable due to design elements. Mobile Versions also work very well for strategically targeting content you would like your visitors to view, which allows organization and filtering of content for mobile and pad users, vs monitor visitors.
The benefits are that you can easily change the way the website would look like. For example you don’t show your mobile visitors advertisements or load smaller pictures that can save some traffic for your clients, it also allows you to simplify the navigation and direction clients and visitors to the exact places you would like clutter free. The downside is keeping the mobile version up to date, as you change content on the front end, if the mobile version is not designed with automatic content, you will have to change and update your mobile version also which will lead to making your updated information harder to present.
4 – Responsive
Takes full advantage of what html 5 and css3 can offer in todays coding. it is what makes it unique, and why many businesses market that other businesses have failed to show what html 5 can do. Whilst it is true, there are design limitations that not all boutique clients would like to yield to, simply because it restrains the layout and styling which makes the mobile version more appealing. Though on the flip side, a responsive design is the “king” of all mobile options, for full content flexibility, and it truly represents your site with fully cutting edge design and coding alike. This is in our view what the web is shaping up to be for most portfolio and brochure information based sites, as it won’t deliver the full requirements that a functioning site such as an airline registration site would require, though for content, news deliverability would be the core for the future.
You don’t hide information you control it. You make your website accessible through almost every device without any problems of resizing, small texts and so on.
We think that of course it’s up to you how you want your visitors to access your site. Though our preferred option for the future will be Responsive due to its flexibility and options for layouts, design and content management.